CityRiders – Business Plan

Our task was to develop a business plan for a company of our own choice. I chose a former company I worked at, to try to revitalize a failed business plan.

My task was to use models learned in the course, and apply them to se if a re-start of CityRiders where a possibility at all, and what steps needed to be made, in order to get it up and running.

Models spand from VMOST, PEST, Porter´s 5 Forces to an financial analysis.


I got first hand knowledge of what it entails to deliver a detailed business plan, for a start-up company. Apply different models to uncover a company from all angles, to try to innovate, through the use of models, on building a stronger a concept than the one that failed.