Coinify – Data Analyst

Who is Coinify?

Coinify is an established global virtual currency platform actively offering solutions in Europe, Asia and other regions. Coinify’s services include: individual currency trading, corporate brokerage, payment processing services, and Enterprise solutions via Coinify API.

Coinify team consists of strong backgrounds in payments, finance, risk, e-commerce, and compliance areas and experience in working with digital currencies since 2010. The company was incorporated in 2014 and is backed by Nordic Eye Venture Capital, SEED Capital Denmark, SEB Venture Capital and Accelerace. To learn more, please visit

Before I started at Coinify, there was no dedicated role for a Data Analyst. So when joining the team in October 2018, I established this Data Analyst position from scratch, to lead Conify into better data-driven decisions and crucial business knowledge. I produce insight to many internal stakeholders, from management to colleagues, and external partners on various KPI´s, through dashboards, automated reports etc.


Below is a brief detailed outline of my tasks:

  • Structuring a Data Analyst position from scratch
  • The link between Business and IT, communication so each stakeholder knows the correct basis of the decision.
  • Implementing dashboards showing progress of services
  • Creating internal and external customer conversion funnel
  • Weekly/Monthly reporting on different aspects of our services
  • Several data-visualisations of KPI´s
    • Implementing dashboards showing progress of services
    • Provide partners with extensive analysis of their performance, customer retention and progress
  • Market and Risk analysis of crypto/virtual currencies
  • Tools used: Metabase, SQL (PostgreSQL/MySQL) Excel, PowerBi and Cytoscape